Why is data about me important to companies?
Today, more than any time in history, data and technology fuels most of our day-to-day lives. We have come to expect companies will make their interactions with us personal. We no longer want to receive mass marketing - getting bombarded with ads that have no relevancy to our lives - because it's intrusive and wastes our time. That's why companies want to use data about you to personalise and shape your experiences with them. Direct marketing has used data for a long time to try to achieve these goals. In the past, data was used for marketing by mail or phone. Technology now enables companies to improve on these tried-and-true practices to make sure that you're getting relevant offers by using data across all the media you interact with, both personally and anonymously.